From it's early conceptualisation ...
       
     
 ... to the realisation of NEON HOUSE, a sculptural brand expressed on the scale of the buildings exterior. Including the practical requirements of all street identification and environmental graphics...
       
     
 ... which transforms into a glowing curiosity designed to capture and further define a vibrant growing urban location throughout the night.
       
     
 Fully programmable and designed to be instantaneously editable from any location through a 24/7 internet connection. PEOWPEOW's vision was implemented in close consultation with the suppliers iMAAGE Envirolife, and Wizardry Imaging and signs.
       
     
Interior Graphics
       
     
Marketing and Print Advertising
       
     
       
     
Neon House - Creation of an Icon - Canberra City - Neon Light Facade

PEOWPEOW devised an entire brand concept from the name up, around which an ageing office building was transformed into a Canberra icon. The whole concept centering on the design and implementation of one of Australia's largest permanent computer controlled light sculptures. The dynamic sculpture wraps around the full height of the 8 storey building, offering a framework for the continually changing custom led lighting shows (also designed by PEOWPEOW).

 From it's early conceptualisation ...
       
     

From it's early conceptualisation ...

 ... to the realisation of NEON HOUSE, a sculptural brand expressed on the scale of the buildings exterior. Including the practical requirements of all street identification and environmental graphics...
       
     

... to the realisation of NEON HOUSE, a sculptural brand expressed on the scale of the buildings exterior. Including the practical requirements of all street identification and environmental graphics...

 ... which transforms into a glowing curiosity designed to capture and further define a vibrant growing urban location throughout the night.
       
     

... which transforms into a glowing curiosity designed to capture and further define a vibrant growing urban location throughout the night.

 Fully programmable and designed to be instantaneously editable from any location through a 24/7 internet connection. PEOWPEOW's vision was implemented in close consultation with the suppliers iMAAGE Envirolife, and Wizardry Imaging and signs.
       
     

Fully programmable and designed to be instantaneously editable from any location through a 24/7 internet connection. PEOWPEOW's vision was implemented in close consultation with the suppliers iMAAGE Envirolife, and Wizardry Imaging and signs.

Interior Graphics
       
     
Interior Graphics

The NEON HOUSE brand identity, was then continued internally to include all public facets of the renovation. An all new building entry, and interior design of the all newly renovated lifts and floor lobbies.

Marketing and Print Advertising
       
     
Marketing and Print Advertising

Once the construction phase was completed, we were tasked with helping to sell the property. The creation of all marketing which spanned editorial, direct and conventional print advertising.