PEOWPEOW has been contracted to develop and maintain all aspects of AV Lawyers Corporate Identity. This has resulted in the development of an evolutionary design strategy both sympathetic to the equity of the largest law firm on the North Shore of Sydney, whilst allowing a pathway through which to truly express the dynamic, and rapidly maturing corporate culture which makes AV Lawyers so unique.
We are presently in the second phase of this evolution where we have managed to bring the extensive list of existing clients with us on this journey, yet now occupy an entirely new CI landscape that allows AV to grow into new markets.
We have developed a clearly defined set of visual expressions of the values and characteristics of AV Lawyers. A full primary, and secondary colour palette, which when combined with our AV Ribbon device, allows us to express the very complicated and real interactions which take place on a daily basis.
Along with a whole suite of design rules, styles, and support graphical devices & logo's, designing collateral becomes less an individual task, and more a question of how would the identity express itself through this application.
Extending this expression to AV Lawyers offices seemed natural.
We are given great scope by AV Lawyers, as exampled in their annual magazine we;
• look after all internal photography • take care of creative and restorative image manipulation and composition • develop copy-writing/naming concepts such as the magazine's name itself Affidavit
... and then we had to design all forty pages of it.
A task we are proud to have been developing and improving on now for three years.